Market Research Logo

Perspective: The View from CES 2015 — Connected Innovation Abounds Across Manufacturing

In This Perspective
Growth Areas for Connected Products
The CEO View on Connected Products
Automotive and Electronics Industry Collaboration
Essential Guidance
Learn More
Related Research

Perspective: The View from CES 2015 — Connected Innovation Abounds Across Manufacturing

This IDC Manufacturing Insights Perspective provides a summary of key points and announcements that were made during the recently completed Consumer Electronics Show (CES) 2015 in Las Vegas, Nevada.

IDC attended the Consumer Electronics Show in Las Vegas recently where the theme was decidedly around connections: connected products, connected partners, and connected experiences, across not only the consumer electronics industry but other industries, including automotive.

While CES remains an enormous trade show (~170,000 attendees this year) focused on the latest in consumer electronic gadgetry, increasingly the event in particular is a showcase for those industries that have connected elements: health and fitness, consumer hardlines, and automotive. One consumer electronics CEO said, "Connected product experiences result from an integrated suite of software, services, content, and mobile device integration"; we agree, and executives from across the industry do as well. One of the most interesting takeaways was the obvious growing partnership between automotive and consumer electronics companies, or in IDC Manufacturing Insights parlance, the convergence of the engineering-oriented value chain (EOVC) and the technology-oriented value chain (TOVC). As one attended the press conferences, keynotes, and conference halls, at times it was difficult to discern whether CES was an automotive show or an electronics show.

Please Note: Extended description available upon request.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;