Perspective: TCS Innovation Summit 2016
This IDC Manufacturing Insights Perspective summarizes the recent TCS Innovation Forum held May 2, 2016, in New York City.I had the opportunity to present at this event that brought together business and technology leaders across many industries, exposing attendees to some of the innovative technology breakthroughs that will define the next era of business. The event was successful in its ambition to help paint the big picture of the potential for digital transformation (DX), and I came away with several thoughts:For manufacturers, it is imperative to instill a customer-centric mindset across all external touch points, including adopting design approaches like customer journey mapping and user experience (UX) principles for applications that support the customer and service life cycles.The technology landscape continues to evolve rapidly and with it the sense of urgency that companies must start down the path of digital transformation or risk being left behind. Manufacturers need to take action now in their digital transformation journey to support the customer and service life cycles.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook