Market Research Logo

Perspective: Supporting Manufacturer-Retailer Collaboration with 3rd Platform Technology Investments

Perspective: Supporting Manufacturer-Retailer Collaboration with 3rd Platform Technology Investments

This IDC Manufacturing Insights Perspective highlights business collaboration priorities and the importance of 3rd Platform technology for consumer products manufacturers in the brand-oriented value chain.

Please Note: Extended description available upon request.


In This Perspective
Collaboration as a Necessity
Collaboration Intentions — Internal Before External
Supporting Collaboration with Technology — Big Data and Mobility
Learn More
Related Research
Figure: Business Collaboration Focus for Consumer Goods and Retail
Figure: Applying Technology to Collaboration

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report