Perspective: What Does Direct to Consumer Mean for Manufacturing Supply Chains?
This IDC Manufacturing Insights Perspective explores some of the ramifications for the supply chain in an omni-channel, direct-to-consumer world. The retail and manufacturing environments of today are experiencing a "revolution" driven, in large part, by more technologically enabled consumers with unlimited access to product information through which to shape their purchasing decisions. The omni-channel evolution has given consumers tremendous power in determining when, how, and from whom to make a purchase. To thrive in this consumer-controlled market, manufacturers must be equipped with a dynamic supply chain capable of rapidly delivering a tremendously diverse mix of product to a customer-preferred location (store, home, office, pick-up locker) at a customer-preferred delivery time and meeting rapid delivery timelines. An inability to meet the demands of the customer or the consumer can, and often will, result in a lost opportunity because the customer or the consumer has the resources to easily seek out an alternative provider of a suitable replacement that does meet his/her fulfillment needs.
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