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Perspective: Business-to-Consumer Demand Financing: Modern Technology Enables a New Lending Opportunity

Perspective: Business-to-Consumer Demand Financing: Modern Technology Enables a New Lending Opportunity

This IDC Financial Insights Perspective examines the feasibility of business-to-consumer (B2C) demand financing. The idea of nonbank businesses lending directly to their customers, with infrastructure support from their banking partners, may be attractive in certain circumstances and thus deserves further discussion. Modern technology makes this a much more viable proposition.


In This Perspective
Demand Financing
A Strong Premise for Banks
How to Do It?
Essential Guidance
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