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Overview and Analysis of PC eSports in Asia/Pacific (Excluding Japan)

Overview and Analysis of PC eSports in Asia/Pacific (Excluding Japan)

In North America, esports is also a notable, fast-growing phenomenon, and the legacy sports industry has taken interest in it. As broadcast ratings decline in the Millennials and Generation Z demographics (the two groups encompass everyone under age 40), sports broadcasters, such as ESPN, are adding esports coverage to their offerings. However, in APEJ, this push would seem sclerotic; there are already a plethora of media properties covering esports. eSports is a fast-growing phenomenon in Asia/Pacific (excluding Japan) because of the region's youthful demographics and broad interest in gaming. This IDC Market Perspective examines the phenomenon and provides suggestions to OEMs on how to invest in esports."eSports is growing quickly in Asia, and OEMs need to pay attention to it," says Sam Reynolds, market analyst, Client Devices Research, IDC Asia/Pacific. "Ignoring this fast-growing phenomenon comes at their own peril. All PC OEMs need a strategy on how to invest in esports and must understand the reasons why it's so big."

Executive Snapshot
New Market Developments and Dynamics
eSports in Asia/Pacific (Excluding Japan) (APEJ): Reasons for Growth
Young People and Their PCs (Not Consoles)
United States versus APEJC versus China: Where's the Market for (PC) eSports?
Advice for OEMs: How to invest in esports
Emerging Markets: iCafes, Tournaments, and the Experience
Developed Markets: High-End and Lifestyle
Don't Fear Consoles, But Take Note of Mobile
Gaming Doesn't Need to Be Expensive
PRC: Target the Star, Not the Tournament
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