2015 U.S. Midmarket Line-of-Business IT Purchasing Influence Survey
This IDC study contains U.S. IT decision maker (ITDM) survey results pertaining to how line-of-business ITDMs are currently holding budget for and influencing IT purchases, and how that will change over time. The survey data is focused on midmarket firms (firms with 100–999 employees) in the United States. The data is segmented by company size and whether IT or LOB are mainly driving IT decision making, or whether it is an equal partnership between both.
"IT suppliers should take note that the role of midmarket IT is transitioning in unexpected ways. According to IDC's SMB Survey, many midmarket CIOs are starting to partner with LOB in a stakeholder-driven mobility project scoping and management process. In the midmarket, mobility is still thought of by the C-suite as an outside force that needs to be secured and managed, and IT has taken on this management in the form of de facto chief mobility officer, even if the actual job title hasn't changed. IDC advises suppliers need to be cognizant of this subtle shift; by repositioning solutions and services in a more mobile context, suppliers can continue to enable their historical customers. At the same time, IDC advises suppliers that they need to plan for a different set of emerging personas at the line-of-business level," Chris Chute, research vice president, Global SMB Cloud and Mobility Practice.Please Note: Extended description available upon request.
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