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Look Ma, No Hands: Virtual, Automated, and Personalized — the Future of Retail Mirrors What Digital First Holds for Hospitality, Dining, and Travel

Publisher IDC
Published Mar 29, 2022
Length 10 Pages
SKU # IDC17066970

Description

Look Ma, No Hands: Virtual, Automated, and Personalized — the Future of Retail Mirrors What Digital First Holds for Hospitality, Dining, and Travel

This IDC Perspective reviews several of the major themes and trends that dominated at the 2022 National Retail Federation (NRF) Big Show. Global hospitality and travel organizations are recognizing that digital first means "digital everywhere the guest wants." This also applies to the workforce, as employees are expecting and demanding just as much digital innovation and tools to make life easier as guests."The rapid pace of digital innovation in hospitality and travel over the past two years has created the perfect storm of hybrid experiences," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies, IDC. "Remote work, digital play, and online convenience have propagated into a world where the lines between digital and physical should be nearly invisible. To create these analogous environments, operators will need to solve for the problem of having more data than they know what to do with. Digital first can easily become data last if strategies aren't crafted with an eye toward data democratization and contextualization."

Please Note: Extended description available upon request.

Table of Contents

10 Pages
Executive Snapshot
Situation Overview
Metaverse Future Begins with the Truly Touchless and Immersive Experiences of the Present
You Can Lead with Digital, But It Needs to Be Contextualized
Labor Crisis Puts Focus on Employee Efficiency: Begin with Data and End with Higher CSAT
Autonomous Fulfillment Delivers on the Commodities of Convenience and Digital Experience
Sustainability Solutions Need to Solve for the Intention Gap
Advice for the Technology Buyer
Learn More
Related Research
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