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Six Lessons from NRF 2025: Everything I Need to Know About Hospitality and Travel Digital Strategies I Learned from a 90s Movie

Publisher IDC
Published Mar 25, 2025
Length 10 Pages
SKU # IDC19884608

Description

This IDC Perspective reflects upon the major themes and trends presented at the National Retail Federation's Big Show and Expo 2025 (NRF 2025) and how they apply to hospitality and travel organizations. With the rapid growth of AI, particularly agentic AI, hospitality and travel organizations will need to examine existing infrastructure and data strategies to ensure that they can take advantage of the benefits that modern AI capabilities are expected to yield for operational efficiency. "As we continue in the AI super cycle, hospitality and travel brands are at an inflection point where the widespread adoption of AI stands to transform the legacy ways of doing business," says Dorothy Creamer, senior research analyst, Hospitality and Travel Digital Strategies, IDC. "The capabilities that are inherent in AI extend beyond operational efficiency and will revolutionize how guests expect to have their demands met and catered to throughout a journey — and potentially across brands."

Table of Contents

10 Pages

Executive Snapshot

Situation Overview

NRF Lesson 1: Optimizing AI Will Require a Shift to Agentic AI

NRF Lesson 2: Next-Gen Technology Must Adapt to Existing Infrastructure

NRF Lesson 3: Effective AI Must Be Trained with Empathy

NRF Lesson 4: Breaking Buy Point Barriers Will Drive Revenue

NRF Lesson 5: Loyalty Is Critical to Wallet Share

NRF Lesson 6: The Computer Vision and Biometrics Take

Advice for the Technology Buyer

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