Konica Minolta's Augmented Reality App "genARate" Propels Print into a New Dimension

Konica Minolta's Augmented Reality App "genARate" Propels Print into a New Dimension

This IDC Market Note examines Konica Minolta's new AR app, genARate. We look at the technology and evaluate areas where Konica Minolta and its partners might successfully monetize its features and benefits going forward.

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