This IDC Market Note summarizes key takeaways from the 2025 AWS Retail & Consumer Goods Symposium, held in London. The event highlighted how generative AI, composable commerce architectures, and data-driven personalization are reshaping retail transformation strategies. Retailers prioritizing these integrated approaches will achieve competitive differentiation through autonomous operational processes, modular platform agility, and hyper-personalized customer experiences that balance efficiency with individualized service delivery.
Executive Snapshot
In This Market Note
Generative AI Dominance in Retail
Composable Commerce
Data as a Foundation
Physical-Digital Fusion
Customer Centricity and Operational Balance
IDC’s Point of View
Learn More
Related Research
Synopsis
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook