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Innovation Strategies: Planning for Business-IT Innovation — Lessons from a Marketing Guru

Innovation Strategies: Planning for Business-IT Innovation — Lessons from a Marketing Guru

This IDC study provides a set of best practices and actionable advice for CIOs and their business partners who want to create planning strategies for shared innovation and the digital transformation (DX) initiatives of their enterprise. It presents concepts derived from an expert in the development of digital marketing and customer experience strategies that are broadly applicable to any enterprise that wants to create innovative DX initiatives. By adopting these practices, CIOs will improve their ability to:Optimize IT planning for innovation by assembling cross-departmental teams with the talent to anticipate future technology, market, channel, and customer experience scenariosPlan reasonable goals and performance targets for future DX innovation based on incomplete data and analytics about emerging market and customer conditionsExtend the innovation role of IT to include direct participation with business executives in creating omni-experience strategies that leverage multiple digital channelsThis study focuses on leading in 3D, innovation strategies, and leadership transformation."IDC believes that there are great opportunities for CIOs to step up to the challenge of DX within their businesses by positioning their IT expertise as a means to understand the future impact of technology on customer behavior," says Fred Magee, adjunct analyst with IDC's Research Network. "CIOs have the advantage of being out in front on technology advances and the opportunity to plan ahead with leadership in other areas of the business — especially the CMO and CSO — to line up projected IT changes with the likelihood that the enterprise's customers, markets, and channels will actually be able to utilize them effectively and return value (e.g., in terms of sales) to the business.

IDC Opinion
In This Study
Situation Overview
Look Backward — Think Forward
Apply the 80:20 Rule to Action — Embrace Uncertainty
Time Is Innovation's Best Friend
Organize for Success — Talent Is Where You Need It
Future Outlook
Essential Guidance
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