Market Research Logo

IDC PlanScape: Planning for Innovation — Learning to Think Ahead

IDC PlanScape: Planning for Innovation — Learning to Think Ahead

This IDC study describes an approach to developing a multitier planning framework for innovation strategies within the enterprise. It develops strategies for linking innovation goals to the leadership and organizational structure that deliver them — from disruptive innovation to incremental optimizing initiatives. It connects business and IT leaders through a coordinated planning process that emphasizes linking ideation to goals. "IDC believes that CIOs and their business partners are being challenged by a digital future that doesn't have an obvious form — that is, digital transformation comes in all kinds of shapes and sizes, from small incremental changes in how people use their phones to fundamental modifications in how businesses digitally connect to their supply chain partners," says Fred Magee, adjunct research analyst with IDC. "Innovations are the 'tail of the dog' — following behind — and similarly, they come in different shapes and sizes. IDC's innovation strategies framework is intended to help CIOs and CEOs as well as their partners make sense of how to respond to DX with a measured, controlled, and appropriate portfolio of change."

Please Note: Extended description available upon request.


IDC PlanScape Figure
Executive Summary
Why Is Planning for Innovation Important?
Planning for Innovation: Learning to Think Ahead
Stage 1: Analysis
Stage 2: Ideation and Goal Setting
Stage 3: L3D Delivery (Innovation Execution)
Stage 4: Valuation (Business Outcomes)
What Is Planning for Innovation?
Fitting Leadership to Innovation: Goals Drive the Agenda
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of Innovation Planning?
Innovation Goal Setting
In Conclusion
Essential Guidance
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report