This IDC PlanScape discusses why organizations should consider the open innovation approach and how to get the most out of it."Competition, cost, and time-to-market pressures make it critical for organizations to modernize their approach to identifying and nurturing innovative ideas," said Karen D. Schwartz, an adjunct research analyst for IDC's IT Executive Programs (IEP). "Today's emerging open innovation platforms are the next evolution of idea management, making it easier to collect, evaluate, and prioritize the best ideas for moving forward."
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook