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IDC Perspective: Digital Dream Team Archetypes in Asia/Pacific: The Technology Vendor's Guide for Selling to Digital-First C-Suites

Publisher IDC
Published Apr 06, 2023
Length 9 Pages
SKU # IDC17852758

Description

IDC Perspective: Digital Dream Team Archetypes in Asia/Pacific: The Technology Vendor's Guide for Selling to Digital-First C-Suites

The Asia/Pacific (including Japan) (APJ) market is undergoing a new phase of digital transformation, and the digital-first C-suites are leading the business transformation as digital dream teams. Lines-of-business (LOB) leaders are learning to work as a cohesive leadership team with the ambition of fostering a culture of innovation to transform into digital enterprises and compete using technology. Along with this, we see the emergence of three dream team archetypes, namely innovators, pragmatists, and visionaries, based on their business transformation strategy.This report examines the three C-suite archetypes to guide technology sales and marketing leaders in engaging digital dream teams by answering the following questions: What are the different types of digital dream teams? What are their value drivers and challenges?How can technology vendors elevate perceptions to become strategic partners in business transformations?"Nearly half of APJ CEOs are personally leading digital business transformations and creating new C-suite dynamics with different technology buying authority, influences, and priorities," says Lawrence Cheok, associate research director for Digital Business Strategies, IDC APJ, "To succeed, technology vendors must be cognizant of these shifts by elevating solutions to digital business platform capabilities and contextualizing value propositions to each dream team archetype accordingly."

Please Note: Extended description available upon request.

Table of Contents

9 Pages
Executive Snapshot
Situation Overview
The Emergence of Digital Dream Teams
Introducing the Three Digital Dream Team Archetypes: Innovator, Pragmatist, and Visionary
Innovators
Pragmatists
Visionaries
The Tug of Digital Value by Archetypes
Vendors That Enable the Tug of Digital Value Will Be Perceived as Strategic Partners
Advice for THE Technology BUYER
Recommendations for Technology Sales Leaders:
Recommendations for Technology Marketing Leaders:
Learn More
Related Research
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