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IDC PeerScape: The Rise of Omni-Channel

IDC PeerScape: The Rise of Omni-Channel

This IDC study provides CIOs and IT practitioners and digital marketers best practices for improving execution of an omni-channel strategy. Businesses find themselves unable to respond to digital transformational changes meaningfully, strategically, and competitively to keep pace with the demands and tremendous pressures placed by the 3rd Platform. Staying focused and ensuring strategic initiatives are closely aligned to strategic outcomes during the entire transformation transition will ensure a successful outcome. All said, it is not possible to be all things to all people, and to do everything all at once. Businesses have to be selective and deliberate in their strategic choices, according to available resources, when responding to these pressures and when making a bid to change the business model.

IDC PeerScape Figure
IDC Opinion
In This Study
Situation Overview
The Dawn of Omni-Channel
Omni-Channel Application Trends
Omni-Channel Strategy in Practical Terms
Questions Marketers Should Ask When the Business Is Transitioning to Omni-Channel
How Omni-Channel Can Grow Your Business
Practice 1: Think in Terms of Omni-Channel and Break Down Existing Silos
Practice 2: Think Not in Terms of One Hub and Breakout from a Channel Perspective
Practice 3: Think in Terms of a Dynamic Purchase Process
Practice 4: Think Not in Terms of the Old Linear-Based KPI Metrics
Future Outlook
Summary of Practices
Learn More
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