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IDC PeerScape: Retail Intelligence Practices to Apply GenAI Across Use Cases

Publisher IDC
Published Sep 26, 2023
Length 8 Pages
SKU # IDC18202392

Description

IDC PeerScape: Retail Intelligence Practices to Apply GenAI Across Use Cases


This IDC PeerScape helps retail operational leaders consider the implications of what GenAI can offer them, especially as best practices have yet to be formed. We examine the importance of a data infrastructure and hear from peers in the industry about the wide variety of use cases available. We then dive deeper into a common retail digital use case, the chatbot, and determine if there is an alternative that might make more sense when starting out with GenAI."GenAI is revolutionary, but to tap into that power, retailers must embrace quality data, prioritization of use cases, and sometimes unconventional ways to look at the human-machine collaboration," says Ananda Chakravarty, VP of Research, IDC Retail Insights.

Please Note: Extended description available upon request.

Table of Contents

8 Pages
IDC PeerScape Figure
Executive Summary
Peer Insights
Practice 1: Use Cases Must Have High-Quality Foundational Data
Challenge
Example
Guidance
Practice 2: Explore and Define Mission-Critical Emerging Retail GenAI Use Cases
Challenge
Example
Guidance
Practice 3: The Practical GenAI Use Case for Customer Support Is Knowledge Distribution, Not Chatbots
Challenge
Example
Guidance

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