IDC PeerScape: Practices for Translating Digital Innovation into Competitive Business Outcomes

IDC PeerScape: Practices for Translating Digital Innovation into Competitive Business Outcomes

This IDC study examines the innovation programs of two organizations that are delivering competitive business results and outcomes. It examines the giant innovation culture at Merck and the extreme customer focus at Georgia-Pacific (GP) and explores best practices around three key themes of innovation success:Finding and defining the "right" problem to solvePutting great minds together that don't think alikeInstitutionalizing the anti-institutional characteristics of innovation"Each of these different organizations, with its own unique innovation cultures, has learned how to harness the power of digital innovation, and it is paying off," says Robert Multhaup, adjunct analyst, IDC's IT Executive Programs (IEP).

Please Note: Extended description available upon request.


IDC PeerScape Figure
Executive Summary
Peer Insights
Practice 1: Find and Define the "Right" Problem to Solve
Challenge
Examples
Georgia-Pacific
Merck
Guidance
Practice 2: Put Great Minds Together That Don't Think Alike
Challenge
Examples
Merck
Georgia-Pacific
Guidance
Practice 3: Institutionalize the Anti-Institutional Characteristics of Innovation
Challenge
Examples
Merck
Georgia-Pacific
Guidance

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