IDC PeerScape: Practices for Translating Digital Innovation into Competitive Business Outcomes
This IDC study examines the innovation programs of two organizations that are delivering competitive business results and outcomes. It examines the giant innovation culture at Merck and the extreme customer focus at Georgia-Pacific (GP) and explores best practices around three key themes of innovation success:Finding and defining the "right" problem to solvePutting great minds together that don't think alikeInstitutionalizing the anti-institutional characteristics of innovation"Each of these different organizations, with its own unique innovation cultures, has learned how to harness the power of digital innovation, and it is paying off," says Robert Multhaup, adjunct analyst, IDC's IT Executive Programs (IEP).
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