This IDC PeerScape examines best practices for moving from a project to a product mindset toward the goal of creating more flexibility, continuous iterative improvements, reduced cycle time, greater user satisfaction, and potentially lower costs in the process. "Organizations looking for a way to adapt quickly to customer feedback and keep pace with technology and market shifts should strongly consider adopting a product mindset," said Karen D. Schwartz, adjunct research analyst for IDC's IT Executive Programs (IEP). "However, this isn't a 'lift and shift' task. It requires real adjustments in processes, organizational culture and mindset, and roles."
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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