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IDC PeerScape: Livestream Shopping in Retail — Practices for Contextualizing Consumer Experience

Publisher IDC
Published Nov 20, 2023
Length 9 Pages
SKU # IDC18334708

Description

IDC PeerScape: Livestream Shopping in Retail — Practices for Contextualizing Consumer Experience


This IDC PeerScape explores how the rise of livestream shopping in the retail sector can profoundly impact consumer experience."Livestream shopping does not just sell products; it clearly represents a valuable step of the omni-channel and contextual customer experience. It is a digital pathway that bridges the gap between the virtual and physical worlds, enriching the buying experience with engagement, interactivity, and knowledge. Livestream shopping has emerged as a powerful conductor of customer satisfaction, transforming transactions into meaningful events," said Cristiano Quattrini, senior associate advisor at IDC Retail Insights.

Please Note: Extended description available upon request.

Table of Contents

9 Pages
IDC PeerScape Figure
Executive Summary
Peer Insights
Practice 1: Build Connections and Customer Centricity Through a Livestream Experience
Challenge
Example
L'Occitane en Provence
Leroy Merlin
Guidance
Practice 2: Increase the Level of Customer Service and Support as well as KPIs and Sales
Challenge
Example
Nordgreen
Victoria's Secret
Guidance
Practice 3: Enhance Real-Time Customer Behavior and Sentiment Analysis
Challenge
Example
Pinalli
Snug
Guidance

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