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IDC PeerScape: AI-Fueled, Data-Driven Retailing Practices to Optimize Retail Success

Publisher IDC
Published Sep 30, 2025
Length 7 Pages
SKU # IDC20446951

Description

This IDC PeerScape looks at how leading retail brands have overcome common data challenges to be able to leverage data and AI to significantly improve business outcomes."Retailers already possess the powerful resource of mountains of retail data, but many lack the capability to fully leverage their data's value. By modernizing data infrastructure to become AI-fueled, data-driven retailers, they can quickly gain significant benefits including increased agility to respond more quickly to changing customer trends and market conditions, and drive greater sales, profitability, and competitive differentiation," said Margot Juros, research director, IDC Retail Insights.

Table of Contents

7 Pages

IDC PeerScape Figure

Executive Summary

Peer Insights

Practice 1: Modernize Data Infrastructure to Leverage Unified, Real-Time Data and AI to Boost Retail Agility and Efficiency

Challenge

Example

Guidance

Practice 2: Use GenAI to Uncover Valuable New Insights from Existing, Unleveraged Retail Data

Challenge

Examples

Tapestry

adidas

Guidance

Practice 3: Unify Customer Data from All Channels to Deliver Seamless Omni-Channel Shopping Experiences Today's Customers Expect

Challenge

Example

Guidance

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