Report cover image

IDC MaturityScape Benchmark: AI-Fueled Hospitality and Travel Organization Worldwide, 2025

Publisher IDC
Published May 15, 2025
Length 24 Pages
SKU # IDC20031096

Description

This IDC study presents the results of IDC's 2025 AI-Fueled Organization MaturityScape Benchmark Survey to help guide organizations on their AI maturity journey."Organizations that are struggling to be AI survivors in the hospitality and travel sector will find it increasingly difficult to catch up, as thriving organizations have made strides in establishing effective strategies to prepare for the needed change management, technology selection, procurement, and rollout of AI in their organizations," said Dorothy Creamer, senior research manager, Hospitality and Travel Digital Strategies. "The greatest difference between AI and preceding technology advancements and super-cycle innovations is the speed at which AI is evolving and being adopted. This speed, coupled with the scale of deployments, requires a structured approach to help organizations evolve and adjust in real time, ultimately becoming an AI-fueled organization. The IDC AI-fueled organization maturity model for the hospitality and travel industry is designed to support this endeavor, wherever you are on your journey."

Table of Contents

24 Pages

IDC MaturityScape Benchmark Figure

Executive Summary

Analysis of AI-Fueled Hospitality and Travel organization Maturity Benchmark Data

Stages of the AI-Fueled Hospitality and Travel Organization Maturity Framework

Ad Hoc — AI Scramble

Description

Business Outcome

Opportunistic — AI Pivot

Description

Business Outcome

Repeatable — AI Alignment

Description

Business Outcome

Managed — AI Transform

Description

Business Outcome

Optimized — AI-Fueled Organization

Description

Business Outcome

Dimensions of the AI-Fueled Hospitality and Travel Organization Maturity Framework

Survey Findings: Maturity Distribution Across Dimensions

Overall

Strategy

People

Technology

Evaluating AI-Fueled Hospitality and Travel Organization Maturity: Survivors and Thrivers

Survey Findings: Comparison of Survivors and Thrivers

Advice for Technology Buyers

Learn More

Related Research

Appendix

Methodology

Survey Respondent Segmentation

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us