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Generative AI for B2B Customer Engagement in Manufacturing

Publisher IDC
Published Sep 29, 2023
Length 6 Pages
SKU # IDC18202304

Description

Generative AI for B2B Customer Engagement in Manufacturing


This IDC Perspective analyzes the key drivers, potential use cases, and challenges in the use of generative AI for B2B customer engagement in manufacturing organizations."B2B customer engagement in manufacturing is complex and goes beyond transactional relationships. Generative AI holds immense potential to enhance customer engagement by driving efficiency in various sales and marketing processes as well as creating personalized and engaging experiences that drive customer satisfaction and loyalty," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights.

Please Note: Extended description available upon request.

Table of Contents

6 Pages
Executive Snapshot
New Market Developments and Dynamics
Introduction
Key Investment Drivers for AI-Enabled Customer Engagement
Use Cases of Generative AI for Customer Engagement
Challenges
Advice for the Technology Supplier and Services Provider
Learn More
Related Research
Synopsis

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