Experience Maturity and Positioning to IT Buyers
This IDC Market Perspective examines what to consider and how best to position IT products and services based on self-perceived customer experience maturity. "It is crucial for IT suppliers to illustrate the type of customer experience they aim to help their clients achieve. Identifying a customer's relative CX maturity level is an important first step, as it can set the stage for a lasting relationship." — Research Manager Mark Yates, IDC Europe
Please Note: Extended description available upon request.
Executive Snapshot
New Market Developments and Dynamics
Ad Hoc/Opportunistic
Managed
Integrated/Transformative
Advice for the Technology Suppliers
Be an Advisor — Ad Hoc/Opportunistic
Be a Partner — Managed
Add "Wow" Value — Integrated/Transformative
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Related Research
Synopsis
Research Assistance
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