Experience Maturity and Positioning to IT Buyers

Experience Maturity and Positioning to IT Buyers

This IDC Market Perspective examines what to consider and how best to position IT products and services based on self-perceived customer experience maturity. "It is crucial for IT suppliers to illustrate the type of customer experience they aim to help their clients achieve. Identifying a customer's relative CX maturity level is an important first step, as it can set the stage for a lasting relationship." — Research Manager Mark Yates, IDC Europe

Please Note: Extended description available upon request.

Executive Snapshot

New Market Developments and Dynamics

Ad Hoc/Opportunistic



Advice for the Technology Suppliers

Be an Advisor — Ad Hoc/Opportunistic

Be a Partner — Managed

Add "Wow" Value — Integrated/Transformative

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