European Digital Product Passport for Transparent Value Chains
Description
This IDC Perspective explores how the European Digital Product Passport (DPP) will redefine transparency, traceability, and compliance across the retail value chain. Mandated under the Ecodesign for Sustainable Products Regulation, the DPP will require every product sold in the European Union to carry standardized digital data on its materials, origin, and life cycle. The report analyzes the policy, technological, and organizational implications for retailers and highlights variations in market readiness across key European countries and retail subverticals. “The Digital Product Passport marks a turning point in European retail, transforming sustainability compliance into a data-driven engine of transparency, efficiency, and trust. Retailers that integrate DPP frameworks into their digital core will move beyond regulatory readiness to redefine customer engagement and operational excellence across the value chain.” — Cristiano Quattrini, senior associate advisor, IDC Retail Insights
Table of Contents
10 Pages
Executive Snapshot
Situation Overview
The Policy Context: From Sustainability Compliance to Data Infrastructure
Market Drivers and the Emerging Ecosystem
Country-Level Variations Across Europe
Germany: Industrial Discipline Meets Digital Fragmentation
France: Consumer Transparency as a Strategic Differentiator
Italy: Craftsmanship Meets Digital Catch-Up
Spain: Accelerating Through Policy Alignment and Retail Modernization
The Nordics: From Sustainability Leaders to Digital Pioneers
Benelux: A Gateway and Testbed for European Interoperability
United Kingdom: Alignment Without Full Integration
Sectoral Implications Across Retail Subverticals
Fashion and Apparel: Transparency as a Brand Currency
Consumer Electronics: From Product Sale to Life-Cycle Stewardship
Grocery and FMCG: Data Density and Supply Chain Traceability
Home Improvement and DIY Retail: Material Transparency as a Market Expectation
Luxury and Premium Retail: Provenance and Post-Purchase Engagement
Organizational, Technological, and Data Challenges
Strategic Opportunities for Retailers
Advice for the Technology Buyer
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