European Business Automation Services Providers: A Market Overview (Part 3 of 3)
Description
The European business automation market has matured from efficiency-driven RPA to a strategic mandate for intelligence-enabled transformation, defined by AI orchestration and autonomous decision-making. GSIs are responding by abandoning tactical bot deployments in favor of proprietary, AI-first platforms (e.g., Cognizant Neuro AI, TCS WisdomNext, and Tech Mahindra’s TechM Orion) that facilitate the consult-to-operate model. These firms are securing their relevance by investing billions in generative and agentic AI capabilities, shifting the competitive focus toward end-to-end transformation, data integrity, and cross-enterprise orchestration (often anchored by platforms like ServiceNow).Crucially, success in Europe is increasingly predicated on demonstrating deep governance maturity, localized delivery footprints, and solutions (e.g., Sopra Steria’s IAka) that guarantee regulatory compliance and data sovereignty across highly regulated industries. GSIs are transforming from technology implementers into the engineers of the autonomous, compliant European enterprise.“The competitive battle among global systems integrators (GSIs) in Europe is no longer about who can deploy the most bots, but who can engineer the most resilient and compliant decision-making fabric,” said Milan Kalal, senior research manager, IDC European Automation Strategies. “As automation pivots sharply toward agentic AI and sophisticated orchestration, the winning strategy involves coupling proprietary intelligence – like GenAI aggregation and multi-agent systems – with deep regulatory governance. In the complex European landscape, trust is the ultimate currency, and the GSIs that master the balance between autonomous intelligence and sovereign compliance will architect the future of the enterprise.”
Table of Contents
20 Pages
Executive Snapshot
New Market Developments and Dynamics
Vendor Profiles
4. The Global Systems Integrators
Atos
Case Study 1: WSP (Engineering Consultancy, U.K.) — Global Automation Strategy
Case Study 2: National Health Service (U.K.) — Claims and Data Processing Automation
Capgemini (as of October 17, 2025 — Pre-Integration of WNS)
Case Study 1: European Telecom Operator — Order-to-Billing Automation
Case Study 2: Finance and Procurement Automation — Intelligent Document Processing
Cognizant
Case Study 1: Financial Services — Document Processing with GenAI
Case Study 2: Major Healthcare Payer — End-to-End Intelligent Automation
Sopra Steria
Case Study 1: Utility Services — Scaling Safety with Industrialized RPA
Case Study 2: Enterprise IT — Agentic Automation for Compliance
Tata Consultancy Services
Case Study 1: Belgian Telecom Operator — Communication-Services Automation
Case Study 2: Insurance Provider — IT-Operating-Model Transformation
Tech Mahindra
Case Study 1: Global Retail Comp. — Finance and Shared-Services Automation
Case Study 2: Global Payment Network — Agentic AI Travel Policy Engine
Wipro
Case Study 1: Financial Services — Debt Collection Automation
Case Study 2: Electronics Retailer — Boosting NPS with AI Virtual Agents
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