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How EMEA Retailers Are Moving Toward Unified Commerce for a Contextualized Customer Experience: A Selection of Retail Stories from ORIF 2023

Publisher IDC
Published Dec 12, 2023
Length 8 Pages
SKU # IDC18382821

Description

How EMEA Retailers Are Moving Toward Unified Commerce for a Contextualized Customer Experience: A Selection of Retail Stories from ORIF 2023


This IDC Perspective features IDC Retail Insights' selection of retail and brands stories shared at the Oracle Retail Industry Forum (ORIF) event held in Vienna, Austria, on October 10 to 12, 2023. It shares Oracle's retail and consumer vision and new retail industry capabilities around omni-channel commerce and customer experience personalization. More specifically, this highlights the experiences and lessons learned by leading EMEA retailers from fashion, luxury, beauty, and grocery sectors. "Investing in a retail industry solution requires a clear long-term, AI-driven strategy and leadership-led culture of change," said Ornella Urso, head of Retail Insights in Europe. "In a context in which omni-channel business models are now a must, retailers need to evolve toward contextual customer experience to reach, engage, and retain customers across channels. Omni-channel-enabling technologies such as POS, cloud, ERP, data storage, AI, and ML analytics drive the seamless integration of the omni-channel customer journey and the personalization of customer experience, both of which are crucial for competitiveness in today's retail industry."

Please Note: Extended description available upon request.

Table of Contents

8 Pages
Executive Snapshot
Situation Overview
An Italian Fashion and Luxury Brand: Adopting a Global Approach to POS for Increasing Operational Efficiency
The Reverse Experience of eCommerce Players
Boohoo
Flink
Advice for the Technology Buyer from technology buyers
Learn More
Related Research
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