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Digital Life Series: B2C Entertainment

Publisher IDC
Published Nov 16, 2023
Length 9 Pages
SKU # IDC18331084

Description

Digital Life Series: B2C Entertainment


This IDC Market Perspective addresses the B2C entertainment market in the European telecom sector, which is a huge business opportunity for telecom operators. This market has been evolving in the past few years, thanks to diverse digital entertainment services that can be bundled with connectivity. As telecom operators continue to diversify their service offerings, they have recognized the immense potential of the entertainment industry to capture and retain a substantial customer base as well as secure a high-margin business. "Digital entertainment for the B2C segment is a highly profitable and low-risk business opportunity that can be bundled to the connectivity tariff very effectively, increasing customer retention and customer lifetime value," said Alejandro Cadenas, associate vice president, IDC Europe Research, Telco Mobility. "However, the dynamism of the market needs to be understood by service providers, and a combination of different value propositions in this space should be combined, testing and measuring the effectiveness of each strategy to remain aligned with customer preferences."

Please Note: Extended description available upon request.

Table of Contents

9 Pages
Executive Snapshot
New Market Developments and Dynamics
B2C Entertainment Market Overview in the Telecom Sector
B2C Customer Dynamics
The Entertainment Product Category: Bundling With Connectivity
Mobile Apps and Icons, Sounds, Ring-Back Tones, etc.
Content Streaming Services
Live TV and Sports Broadcasting
Music Streaming Services
Gaming and eSports Services
Journals, Newspapers, Magazines
Videoconferencing and Virtual Events
Online Betting
Partnerships: Licensing and Go-to-Market
Advice for the Services Provider
Content is King; Diversify Content Partnerships
Personalize Content for Each Customer
Seamless Access is Key for Great Customer Experience
As in Many B2C Services, Measure and Adjust as Much as Possible
Learn More
Related Research
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