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Customer Experience Design and Build for Optimal Customer Journeys: Innovation Case Studies

Publisher IDC
Published Mar 21, 2024
Length 5 Pages
SKU # IDC18646731

Description

Customer Experience Design and Build for Optimal Customer Journeys: Innovation Case Studies


This IDC Market Note discusses the importance of understanding how a customer interacts with a brand on each step of their journey, allowing brands to recognize the actions and approaches needed to be taken and prioritized on each stage of their customers' journeys.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
Essential Components for Optimizing the Customer Journey
Case Studies and Examples of Successful Customer Experience Journey Optimization
Sun Life: Enhanced Digital Interactions
KFC China's Fusion of Virtual and Real-World Experiences
Recommendations for Achieving Optimal Customer Journey Management
Prioritize Customer Feedback and Insights
Foster Cross-Functional Collaboration
Invest in Employee Training and Development
Stay Agile and Adaptable to Market Changes
Learn More
Related Research
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