Category: Consumer Loyalty
Consumer Loyalty market research reports by IDC
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Twilio Charts New Course with Preview of Its Customer Engagement Platform at Twilio SIGNAL 2025
This IDC Market Note discusses Twilio's preview of its customer engagement platform at Twilio SIGNAL 2025. Twilio is charting a new path for cloud communications.According to Courtney Munroe, research VP, Worldwide Telecommunications Research at IDC, "Twilio's SIGNAL 2025 announcement of its next-ge ... Read More
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IDC PlanScape: Customer Loyalty in Retail
IDC PlanScape: Customer Loyalty in Retail This IDC PlanScape analyzes the various facets of retail loyalty, from the viewpoint of companies and consumers in terms of tools and competitive advantages generated through fostering commitment and customer connection."Loyalty programs, when translated int ... Read More
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Best Practices in Developing Telco B2B Customer Loyalty in EMEA
Best Practices in Developing Telco B2B Customer Loyalty in EMEA This IDC Perspective discusses EMEA telco B2B loyalty programs and the role they play in the industry's future. It will be increasingly important for EMEA telcos to actively manage B2B loyalty as their customer and partner ecosystems be ... Read More
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