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Consumer GenAI Market Evolution: Five Things to Watch in 2025

Publisher IDC
Published Mar 14, 2025
Length 6 Pages
SKU # IDC19838320

Description

This IDC Market Perspective looks at five trends to watch in the consumer generative artificial intelligence (GenAI) market in 2025. As the market evolves, the changing ways in which consumers engage with GenAI and how platforms, apps, and services are positioned will highlight ways in which vendors can differentiate and monetize offerings in an increasingly cluttered competitive landscape.“Consumer GenAI usage is evolving beyond information gathering that characterized how many consumers primarily used services and apps in 2024,” says Greg Ireland, senior research director, Consumer Markets and GenAI for Content Creators and Consumers at IDC. “Many new experiences are poised to shape how consumers use GenAI in 2025 as vendors look to monetize use and differentiate services.”

Table of Contents

6 Pages

Executive Snapshot

New Market Developments and Dynamics

Moving Beyond Robust Search

Paid Versus Free

AI Devices

Content Creation

Consumer Trust

Advice for the Technology Supplier

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Related Research

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