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Cloud Ecosystem and Marketplace in Asia/Pacific

Publisher IDC
Published Mar 18, 2026
Length 18 Pages
SKU # IDC21031739

Description

Cloud adoption and marketplace usage are accelerating across the Asia/Pacific region, with cloud providers and marketplaces becoming central to IT strategy, procurement, and innovation. Organizations are prioritizing providers offering robust infrastructure, AI capabilities, and compliance, whereas hybrid and multicloud strategies are on the rise. "Cloud marketplaces are evolving into intelligent, integrated ecosystems, enabling rapid access to AI, modular solutions, and partner offerings, but governance, integration, and support remain key challenges for tech buyers in the region. Enabling the organization to leverage the capabilities and opportunities to help speed its transformation journey could mean the difference between staying competitive or facing the risk of falling behind in innovation and strategic differentiation in the market," says Daphne Chung, research director, Cloud and Infrastructure Services.

Table of Contents

18 Pages

Executive snapshot

Key takeaways

Recommended actions

Situation overview

Market landscape

Drivers of cloud ecosystem growth

Cloud marketplace shifts in Asia/Pacific

From transactional platforms to intelligent, integrated ecosystems

Buyer perspectives

Selection criteria for marketplaces

Select cloud marketplaces overview

Google Cloud

Strategic differentiators and capabilities

Partner ecosystem and channel enablement

Security, compliance, and governance

Outlook

AWS

AI-powered marketplace and agentic AI

Solution-based buying and multiproduct solutions

Accelerating post-purchase setup

Partner ecosystem and profitability

Outlook

Microsoft Marketplace

Broad network

Dedicated AI category

Partners

Outlook

Alibaba Cloud

Regional strategy and expansion

AI, GenAI, and marketplace innovation

Partner ecosystem

Outlook

Advice for the technology buyer

Learn more

Related research

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