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Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO

Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO

This IDC study examines the emerging role of the chief digital officer (CDO). Companies that participated in this study include Caterpillar, CVS, Meredith Corp., SAP Digital, The Metropolitan Museum of Art, Travelex, and the U.S. Department of Commerce.

"Digital transformation is now seen as essential to future revenue growth at every organization we interviewed and CDOs are emerging to lead the effort," said Gerry Murray, research manager, IDC CMO Advisory. "CDOs are being hired to modernize and transform organizations. Companies have to move at a much faster pace than ever before. They cannot rely on the organizational muscle memory to perform 'better, faster, cheaper.' They have to be inventive. They have to be willing to literally tear down the walls and provide the context for new ways of working, new modes of communication, and a new cadence for innovation."

Please Note: Extended description available upon request.

IDC Opinion
In This Study
Situation Overview
Digital Disruption — It's All About "Insights as a Service"
Defining the Chief Digital Officer (aka Chief Disruption Officer)
CDO Fast Track Deliverables
The Digital C-Suite
Partnership with the CIO/CTO
Partnership with the CMO
The CDO Organization
Performance Metrics
Top 3 Challenges for CDOs
Future Outlook
Essential Guidance
Learn More
Related Research
Appendix: Participating CDOs
Sanjeev Addala, CDO, Caterpillar
Brian Tilzer, CDO, CVS Health
Andy Wilson, CDO (@MeredithCdo), Meredith Corp.
Sree Sreenivasan, CDO (@sree), The Metropolitan Museum of Art
Jonathan Becher, CDO (@jbecher), SAP
Sean Cornwell, CDO (@seancornwell), Travelex
Robin Thurston, CDO (@RobinJThurston), Under Armour
Mike Kruger, Director of Digital Engagement (@mikekruger), U.S. Department of Commerce
Table: CDO Reporting Structures
Figure: Sanjeev Addala
Figure: Brian Tilzer
Figure: Andy Wilson
Figure: Sree Sreenivasan
Figure: Jonathan Becher
Figure: Sean Cornwell
Figure: Robin Thurston
Figure: Mike Kruger

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