From Channel to Ecosystem: The Impact of Ecosystem Business Models on Partnering Strategy
This IDC Market Perspective discusses ecosystem business models and its potential impact on how organizations approach partnerships. The shift to ecosystem business models will significantly impact how technology providers think about partnerships. There is some distinction between ecosystem business models and partner networks, but the convergence between these two is where competitive advantage lies."Technology providers that can leverage experiences in partnering and apply them to ecosystem business models will stand to gain. This will become more prevalent as 'customer as partner' relationships become more prevalent as customers across multiple industries launch ecosystem business models. This partnering know-how will be a critical attribute for future competitive advantage. IDC strongly believes that the ability to partner (well) will differentiate leaders from the laggards in the digital economy," said Margaret Adam, associate vice president, Tech Ecosystems Europe (Services, Partnering, SMB, and Start-Up).
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