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Benetton Group's Journey Toward a Holistic Approach to Customer Experience

Publisher IDC
Published Aug 08, 2024
Length 6 Pages
SKU # IDC19072463

Description

Benetton Group's Journey Toward a Holistic Approach to Customer Experience


This IDC Perspective delves into Benetton Group's transformative journey in customer experience, highlighting its shift toward an omni-channel, seamless interaction model for customers and employees through POS technology harmonization. It underscores the criticality of POS systems in retail for operational efficiency, customer satisfaction, and the integration of digital strategies, including AI and gamified engagement, to enhance in-store experiences. The case study also reflects on the benefits realized, such as improved inventory management and customer relationship management, and outlines future plans for further integration and optimization."Embracing business model innovation with a purpose-driven strategy, Benetton Group redefines its omni-channel retail play with a customer-centric, store-powered strategy, shaping a culture of innovation across geographies," said Ornella Urso, research director, IDC Retail Insights.

Please Note: Extended description available upon request.

Table of Contents

6 Pages

Executive Snapshot

Situation Overview

IDC Retail Insight's Case Study Series

Why the Benetton Group?

A (New) Purpose Shaping the Benetton Group's Retail Strategy

From Piloting to Incremental Implementation

Achieved Benefits and Lessons Learned

Recent Achieved Milestones and Future Plans

Advice for the Technology Buyer

Learn More

Related Research

Synopsis

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