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Back to Basics But Now Infused by Generative AI Everywhere: Key Takeaways of RSA Conference 2024

Publisher IDC
Published Jun 12, 2024
Length 7 Pages
SKU # IDC18893943

Description

Back to Basics But Now Infused by Generative AI Everywhere: Key Takeaways of RSA Conference 2024


This IDC Market Perspective provides an analysis of key themes and vendor announcements from the RSA Conference 2024. The conference underscored the pervasive influence of generative AI (GenAI) across the cybersecurity landscape, marking it as the definitive trend of the year. Exhibitors and vendors showcased a plethora of GenAI-powered cybersecurity capabilities. At the same time, the industry is moving toward integrated, automated security solutions and platforms that prioritize identity management and zero-trust principles, signaling a transformative period in cybersecurity strategy and implementation."Generative AI is reshaping cybersecurity, demanding a new paradigm for securing digital landscapes against increasingly sophisticated threats like phishing attacks facilitated by generative AI capabilities and deepfakes." — Cathy Huang, research director, Worldwide Security Services at IDC

Please Note: Extended description available upon request.

Table of Contents

7 Pages
Executive Snapshot
New Market Developments and Dynamics
All the Buzz Around GenAI
Dark Side of Generative AI: Deepfakes
Rationalization, Integration, and Automation
Identity and Zero Trust, Large and Small
Cyber Range Goes Beyond Skills Development
IDC's Point of View on Notable Announcements
AT&T Cybersecurity Gets Spun Out as LevelBlue
Microsoft Applies the Truth of What Gets Measured Gets Done
Advice for the Security Supplier
Learn More
Related Research
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