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Asia/Pacific (Excluding Japan) Smartphone Market Outlook in 2022 amid Higher Inflation, Zero-COVID Policy, and Supply Constraints

Publisher IDC
Published Aug 03, 2022
Length 7 Pages
SKU # IDC17338005

Description

Asia/Pacific (Excluding Japan) Smartphone Market Outlook in 2022 amid Higher Inflation, Zero-COVID Policy, and Supply Constraints

This IDC Market Perspective provides a deeper look at the three key market inhibitors in the 2022 Asia/Pacific (excluding Japan) (APEJ) smartphone market outlook — higher inflation, China's zero-COVID policy, and component supply constraints. It gives a view of how these inhibitors will impact the market and what are the associated uncertainty, aftereffects, and business implications. Considering all the short- and long-term impacts will help smartphone OEMs get prepared for challenging environments."The 2022 smartphone market growth in the APEJ region is expected to be restrained by both demand- and supply-side factors, which are higher inflation, China's zero-COVID policy, and 4G chipset supply constraints. To navigate through a tougher market environment, smartphone OEMs could focus on relieving consumers' spending concerns by providing more payment options, such as buy-now-pay-later offers, and explore smartphone subscription models," says Will Wong, senior research manager, IDC Asia/Pacific.

Please Note: Extended description available upon request.

Table of Contents

7 Pages

Executive Snapshot

New Market Developments and Dynamics

Higher Inflation

Zero-COVID Policy in China

Component Supply Constraints in APEJC

Advice for the Technology Supplier

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Related Research

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