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Adobe Summit 2019: Evangelizing Adobe's Expanded Customer Experience Management Portfolio — And Its Platform

Adobe Summit 2019: Evangelizing Adobe's Expanded Customer Experience Management Portfolio — And Its Platform

This IDC Market Perspective presents highlights of the Adobe Summit 2019 conference, including product announcements, and provides IDC's assessment of Adobe's competitive position and challenges."Adobe continues to expand its customer experience management portfolio, and this year's Adobe Summit proved something of a coming out party for its Marketo and Magento Commerce acquisitions," said Melissa Webster, program VP, Content and Digital Media Technologies. "Key announcements included the general availability of Adobe Experience Platform, Adobe Experience Manager 6.5, a partner advisory council for Open Data Initiative, and a partnership with ServiceNow."

Please Note: Extended description available upon request.


Executive Snapshot
New Market Developments and Dynamics
Adobe Experience Platform Goes GA; Data Science Workspace and New AI Services in the Works
Other Product News
Adobe-Marketo
Adobe Experience Manager
Adobe Commerce Cloud
Adobe-Microsoft Relationship — and (with SAP) ODI
Open Data Initiative
Advice for Adobe
Learn More
Related Research
Synopsis

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