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Adobe MAX 2025: Powering Intelligent End-to-End Creative Workflows

Publisher IDC
Published Dec 23, 2025
Length 7 Pages
SKU # IDC20676934

Description

This IDC Market Note analyzes the Adobe MAX 2025 event through an AI-centric lens across three key themes: strategy, technology advancements, and partner stories.

Table of Contents

7 Pages

Executive Snapshot

In This Market Note

IDC's Point of View

Strategy: Connecting Creative Processes with AI

IDC's Insight

Technology Advancements: Firefly Evolves into a Multimodal, Brand-Aware Creation Platform

Firefly Boards: A Shared Space for AI-Driven Exploration

AI-Generated Soundtracks and Speech

Firefly Video Editor for End-to-End AI Video Creation

New Partner Model Integrations

Firefly Design Intelligence: Automating Brand Fidelity

Adobe Firefly Foundry: Enterprise Co-Creation of Proprietary Models

New Firefly Custom Models for On-Brand Asset Creation

IDC's Insight

Partner Stories: Extending Capabilities Through Collaboration

IDC's Insight

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Synopsis

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