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Adobe MAX London 2025: Accelerating Creative Enterprise with AI, Collaboration, and Content Integrity

Publisher IDC
Published May 21, 2025
Length 6 Pages
SKU # IDC20044842

Description

This IDC Market Note discusses the announcements and strategic implications from Adobe MAX London 2025 that are most relevant to enterprise B2B buyers investing in creative technology and content supply chain modernization.

Table of Contents

6 Pages

Executive Snapshot

In This Market Note

Creative AI Built for Enterprise Use

Collaboration Moves Upstream

Trust and Safety as a Differentiator

Advancing Content Authenticity and Provenance

Firefly Services: Expanded Capabilities for Volume Content

Openness to Third-Party Models

IDC's Point of View

Getting Content Right Is Nonnegotiable: Commercial Safety Becomes a Creative Enterprise Imperative

Content Authenticity as a Strategic Control Layer

Building the Creative Enterprise: From Creative Tools to Enterprise Content Governance Platforms

Opportunity: Connecting Content Intelligence with Customer Intelligence

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