This IDC Market Note discusses the announcements and strategic implications from Adobe MAX London 2025 that are most relevant to enterprise B2B buyers investing in creative technology and content supply chain modernization.
Executive Snapshot
In This Market Note
Creative AI Built for Enterprise Use
Collaboration Moves Upstream
Trust and Safety as a Differentiator
Advancing Content Authenticity and Provenance
Firefly Services: Expanded Capabilities for Volume Content
Openness to Third-Party Models
IDC's Point of View
Getting Content Right Is Nonnegotiable: Commercial Safety Becomes a Creative Enterprise Imperative
Content Authenticity as a Strategic Control Layer
Building the Creative Enterprise: From Creative Tools to Enterprise Content Governance Platforms
Opportunity: Connecting Content Intelligence with Customer Intelligence
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Related Research
Synopsis
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