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AI Text Generation for Large Enterprise Marketers

Publisher IDC
Published Mar 31, 2025
Length 9 Pages
SKU # IDC19899498

Description

This IDC Perspective provides guidelines and best practices for the deployment of AI text generation solutions for short- and long-form content use cases in enterprise marketing organizations. “AI text generation for short-form content is already embedded into many marketing automation solutions,” said Gerry Murray, research director, Enterprise Marketing Technology at IDC. “Long-form content generation typically requires a dedicated solution, training on proprietary content, and support from RAG and fine-tuning to ensure compliance with brand and regulatory requirements. The future of course is multimodal, which — once architecturally and economically feasible for commercial use — will become ubiquitous.”

Table of Contents

9 Pages

Executive Snapshot

Situation Overview

Key Benefits

Short-Form Content Solutions

Short-Form AI Text Generation Solutions

Long-Form Content Solutions

Long-Form AI Text Generation Solutions

Best Practices

Advice for the Technology Buyer

Overall Guidance

Conclusion

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Related Research

Synopsis

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