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Relaxation Drink Production in the US - Industry Market Research Report

Publisher IBISWorld
Published May 31, 2025
Length 39 Pages
SKU # IBSS20064158

Description

Relaxation Drink Production in the US

Relaxation drink producers sustained strong revenue growth as many new producers introduced their products to the market. Initial success at national retail outlets, like 7-Eleven, demonstrated that the market is willing to accept such products, despite consumer concerns about ingredients like melatonin. Also, the trend of consumers moving away from consuming traditional sugary carbonated sodas has benefited the industry; consumers now tend to gravitate toward functional alternatives (i.e., beverages that provide a function like energy drinks or sports drinks), improving demand for relaxation drink products. Consumers have responded well to the introduction of new beverage brands that help them focus or sleep, depending on the formula. Overall, IBISWorld estimates industry-wide revenue has been increasing at a CAGR of 0.7% over the past five years, including an estimated 0.9% increase in the current year, and is expected to total $299.0 million in 2023. In the same year, profit is projected to decrease to 4.3%.

Companies in this industry produce drinks marketed for their relaxation or sleep-promoting properties. Most of these drinks are considered liquid dietary supplements, containing the active ingredients melatonin or L-theanine; these drinks are sometimes carbonated. This industry excludes ready-to-drink tea as well as dairy-based beverages.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

39 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE


INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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