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Online Pharmaceutical Sales in Australia - Industry Market Research Report

Publisher IBISWorld
Published May 07, 2025
Length 37 Pages
SKU # IBSS20064071

Description

Online Pharmaceutical Sales in Australia

The wider Pharmacies industry has become increasingly polarised between traditional full-service pharmacies and high-volume, low-margin big-box pharmacies over the past decade. But online pharmacies have struggled to effectively compete with either of these models. Pure-play online pharmacies cannot offer the value-added services (like health advice) that their brick-and-mortar counterparts provide, and they cannot compete on price against the heavy discounters. Regulatory controls governing prescription pharmaceutical sales also restrict the product portfolio of online pharmacies. This has meant online pharmacies have also been unable to fully compete on product range. Simultaneously, brick-and-mortar pharmacies have been moving online and rolling out e-commerce platforms to complement their instore operations. This strategy has placed them in direct competition with pure-play online pharmacies. Online pharmacies have also faced growing external competition from other specialist online retailers and supermarkets, which are making inroads into the medicine and personal care product markets.

Industry companies primarily sell pharmaceutical products, including prescription and non-prescription medicines, and associated personal care items, through the internet. The industry includes online pharmacies that predominantly operate online and have just one registered physical shop-front pharmacy. The industry excludes establishments that operate several physical stores that are supplemented with complementary online operations.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

37 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE


INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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