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Energy Evolves to Feeling Good

Published Sep 11, 2024
Length 81 Pages
SKU # HF19227060

Description

Energy Evolves to Feeling Good


This report explores the evolution of energy products in the food, beverage, and supplement landscape, as well as how consumers’ desires for energy are shifting.

No longer is the energy products market so strongly focused on youth-targeted “super drinks” – though this is still huge: cleaner products, new functional ingredients, and an expansion of energy beyond beverages provide a great opportunity for brands to address consumers’ energy needs.

To better understand what consumers are seeking and how to match your products with their core needs, read on.

This report takes a deeper look at the topic of energy globally, regionally, and across 25 individual markets to help our clients better understand shopper concerns and attitudes so you can connect more efficiently, more powerfully, and more profitably.

Table of Contents

81 Pages
Summary
Consumer Energy Choices
Types of Energy
Health Concern and Prevalence
Energy Needs by Daypart
Product Spotlights
How Do Licenses Work?
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