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U.S. Potassium Sorbate Market Size, Share & Trends Analysis Report By Form (Powder, Granular, Liquid), By Application (Food & beverage, Pharmaceuticals, Cosmetics & Personal Care), And Segment Forecasts, 2025 - 2033

Publisher Grand View Research
Published Jun 25, 2025
Length 80 Pages
SKU # GV20192443

Description

U.S. Potassium Sorbate Market Summary

The U.S. potassium sorbate market size was estimated at USD 45.8 million in 2024 and is projected to reach USD 65.8 million by 2033, growing at a CAGR of 4.2% from 2025 to 2033. The market is primarily driven by the rising demand for effective and food-grade preservatives across the food and beverage sector, propelled by the growing consumption of packaged and processed foods.

Additionally, the increasing inclination toward clean-label and shelf-stable products has reinforced the adoption of potassium sorbate due to its low toxicity and broad-spectrum antimicrobial properties. Expanding applications in pharmaceuticals and personal care products further support market growth, as manufacturers seek safe, cost-effective preservatives to meet evolving regulatory and consumer safety standards.

The market presents significant growth opportunities driven by the expanding use of natural and minimally processed ingredients in cosmetics, personal care, and clean-label food products. As consumer preferences shift toward safer, preservative-free formulations, potassium sorbate’s favorable regulatory status and compatibility with natural ingredients position it as a preferred solution. Moreover, the growing demand for organic and sustainable preservation methods in pharmaceuticals and pet food offers untapped potential for market players to diversify applications and innovate with advanced delivery systems like microencapsulation.

Despite its widespread usage, the market faces challenges from the rising scrutiny of synthetic preservatives, with consumers increasingly opting for fully natural alternatives. Regulatory pressures surrounding maximum allowable concentrations and labeling transparency further constrain market flexibility. Additionally, potassium sorbate’s limited efficacy against all types of microorganisms, coupled with its potential to degrade in high-temperature or highly acidic environments, may limit its use in certain formulations, compelling manufacturers to explore combination preservatives or reformulations.

U.S. Potassium Sorbate Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. potassium sorbate market report based on application, and form.
  • Form Outlook (Volume, Kilotons, Revenue, USD Million, 2021 - 2033)
  • Powder
  • Granular
  • Liquid
  • Application Outlook (Volume, Kilotons, Revenue, USD Million, 2021 - 2033)
  • Food & beverage
  • Pharmaceuticals
  • Cosmetics & Personal Care
  • Industrial
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

80 Pages
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumption
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Forms & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. List of Data Forms
Chapter 2. Executive Summary
2.1. Market Outlook, 2024 (USD Million) (Kilotons)
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. U.S. Potassium Sorbate Market Variables, Trends & Scope
3.1. Market Lineage/Ancillary Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales Channel Analysis
3.2.2. Manufacturing Trends/Technological Advancements
3.2.3. Raw Material Trends
3.3. Price Trend Analysis, 2018-2033
3.3.1. Factors Influencing Prices
3.4. Regulatory Framework
3.4.1. Analyst Perspective
3.4.2. Regulations & Standards
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Opportunities
3.5.4. Industry Challenges
3.6. Business Environmental Tools Analysis: U.S. Potassium Sorbate Market
3.6.1. Porter’s Five Forces Analysis
3.6.1.1. Bargaining Power of Suppliers
3.6.1.2. Bargaining Power of Buyers
3.6.1.3. Threat of Substitution
3.6.1.4. Threat of New Entrants
3.6.1.5. Competitive Rivalry
3.6.2. PESTLE Analysis
3.6.2.1. Political Landscape
3.6.2.2. Economic Landscape
3.6.2.3. Social Landscape
3.6.2.4. Polymer Material Landscape
3.6.2.5. Environmental Landscape
3.6.2.6. Legal Landscape
Chapter 4. U.S. Potassium Sorbate Market: Application Estimates & Trend Analysis
4.1. Key Takeaways
4.2. Application Movement Analysis & Market Share, 2024 & 2033
4.3. U.S. Potassium Sorbate Market By Application, 2021 - 2033 (USD Million) (Kilotons)
4.4. Food & beverage
4.4.1. U.S. Potassium Sorbate Market Estimates And Forecasts, for Food & beverage, 2021 - 2033 (USD Million) (Kilotons)
4.5. Pharmaceuticals
4.5.1. U.S. Potassium Sorbate Market Estimates And Forecasts, for Pharmaceuticals, 2021 - 2033 (USD Million) (Kilotons)
4.6. Cosmetics & Personal Care
4.6.1. U.S. Potassium Sorbate Market Estimates And Forecasts, for Cosmetics & Personal Care, 2021 - 2033 (USD Million) (Kilotons)
4.7. Industrial
4.7.1. U.S. Potassium Sorbate Market Estimates And Forecasts, for Industrial, 2021 - 2033 (USD Million) (Kilotons)
4.8. Others
4.8.1. U.S. Potassium Sorbate Market Estimates And Forecasts, for Others, 2021 - 2033 (USD Million) (Kilotons)
Chapter 5. U.S. Potassium Sorbate Market: Form Estimates & Trend Analysis
5.1. Key Takeaways
5.2. Form Movement Analysis & Market Share, 2024 & 2033
5.3. U.S. Potassium Sorbate Market By Form, 2021 - 2033 (USD Million) (Kilotons)
5.4. Powder
5.4.1. U.S. Potassium Sorbate Market Estimates And Forecasts, for Powder, 2021 - 2033 (USD Million)
5.5. Granular
5.5.1. U.S. Potassium Sorbate Market Estimates And Forecasts, for Granular, 2021 - 2033 (USD Million)
5.6. Liquid
5.6.1. U.S. Potassium Sorbate Market Estimates And Forecasts, for Liquid, 2021 - 2033 (USD Million)
Chapter 6. Competitive Landscape
6.1. Key Players, their Recent Developments, and their Impact on Industry
6.2. Competition Categorization
6.3. Company Market Position Analysis
6.4. Company Heat Map Analysis
6.5. Strategy Mapping, 2024
6.6. Company Listing
6.6.1. Merck
6.6.1.1. Company Overview
6.6.1.2. Financial Performance
6.6.1.3. Product Type Benchmarking
6.6.1.4. Strategic Initiatives
6.6.2. Shandong Kunda Biological Technology Co., Ltd.
6.6.2.1. Company Overview
6.6.2.2. Financial Performance
6.6.2.3. Product Type Benchmarking
6.6.2.4. Strategic Initiatives
6.6.3. Titan Biotech
6.6.3.1. Company Overview
6.6.3.2. Financial Performance
6.6.3.3. Product Type Benchmarking
6.6.3.4. Strategic Initiatives
6.6.4. TCI
6.6.4.1. Company Overview
6.6.4.2. Financial Performance
6.6.4.3. Product Type Benchmarking
6.6.4.4. Strategic Initiatives
6.6.5. Hunan Huari Pharmaceutical Co., Ltd.
6.6.5.1. Company Overview
6.6.5.2. Financial Performance
6.6.5.3. Product Type Benchmarking
6.6.5.4. Strategic Initiatives
6.6.6. Jiangsu Mupro Ift Corp.
6.6.6.1. Company Overview
6.6.6.2. Financial Performance
6.6.6.3. Product Type Benchmarking
6.6.6.4. Strategic Initiatives
6.6.7. Celanese Corporation
6.6.7.1. Company Overview
6.6.7.2. Financial Performance
6.6.7.3. Product Type Benchmarking
6.6.7.4. Strategic Initiatives
6.6.8. BIMAL PHARMA PVT. LTD.
6.6.8.1. Company Overview
6.6.8.2. Financial Performance
6.6.8.3. Product Type Benchmarking
6.6.8.4. Strategic Initiatives
6.6.9. FBC Industries
6.6.9.1. Company Overview
6.6.9.2. Financial Performance
6.6.9.3. Product Type Benchmarking
6.6.9.4. Strategic Initiatives
6.6.10. Conflate Chemtech
6.6.10.1. Company Overview
6.6.10.2. Financial Performance
6.6.10.3. Product Type Benchmarking
6.6.10.4. Strategic Initiatives
6.6.11. ASTRRA CHEMICALS
6.6.11.1. Company Overview
6.6.11.2. Financial Performance
6.6.11.3. Product Type Benchmarking
6.6.11.4. Strategic Initiatives

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