U.S. Potassium Sorbate Market Size, Share & Trends Analysis Report By Form (Powder, Granular, Liquid), By Application (Food & beverage, Pharmaceuticals, Cosmetics & Personal Care), And Segment Forecasts, 2025 - 2033

U.S. Potassium Sorbate Market Summary

The U.S. potassium sorbate market size was estimated at USD 45.8 million in 2024 and is projected to reach USD 65.8 million by 2033, growing at a CAGR of 4.2% from 2025 to 2033. The market is primarily driven by the rising demand for effective and food-grade preservatives across the food and beverage sector, propelled by the growing consumption of packaged and processed foods.

Additionally, the increasing inclination toward clean-label and shelf-stable products has reinforced the adoption of potassium sorbate due to its low toxicity and broad-spectrum antimicrobial properties. Expanding applications in pharmaceuticals and personal care products further support market growth, as manufacturers seek safe, cost-effective preservatives to meet evolving regulatory and consumer safety standards.

The market presents significant growth opportunities driven by the expanding use of natural and minimally processed ingredients in cosmetics, personal care, and clean-label food products. As consumer preferences shift toward safer, preservative-free formulations, potassium sorbate’s favorable regulatory status and compatibility with natural ingredients position it as a preferred solution. Moreover, the growing demand for organic and sustainable preservation methods in pharmaceuticals and pet food offers untapped potential for market players to diversify applications and innovate with advanced delivery systems like microencapsulation.

Despite its widespread usage, the market faces challenges from the rising scrutiny of synthetic preservatives, with consumers increasingly opting for fully natural alternatives. Regulatory pressures surrounding maximum allowable concentrations and labeling transparency further constrain market flexibility. Additionally, potassium sorbate’s limited efficacy against all types of microorganisms, coupled with its potential to degrade in high-temperature or highly acidic environments, may limit its use in certain formulations, compelling manufacturers to explore combination preservatives or reformulations.

U.S. Potassium Sorbate Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. potassium sorbate market report based on application, and form.

• Form Outlook (Volume, Kilotons, Revenue, USD Million, 2021 - 2033)
• Powder
• Granular
• Liquid
• Application Outlook (Volume, Kilotons, Revenue, USD Million, 2021 - 2033)
• Food & beverage
• Pharmaceuticals
• Cosmetics & Personal Care
• Industrial
• Others