Paint Protection Film Market Size, Share & Trends Analysis By Material (Thermoplastic Polyurethane (TPU), Polyvinyl Chloride (PVC), Others), By End-use, By Region And Segment Forecasts, 2025 - 2030

Paint Protection Film Market Growth & Trends

The global paint protection film market size is expected to reach USD 726.63 million by 2030, registering a CAGR of 6.6% during the forecast period, according to a new report by Grand View Research, Inc. The major factors for the growth of the market are increasing consumer awareness regarding automobile paint protection and high demand from the automotive industry.

Considering the trend from the recent past, emerging economies like India, Malaysia, Thailand, and Vietnam along with a few Central American countries such as Brazil and Argentina have been the crux of global automotive industry growth. The growing population coupled with industrialization has resulted in high income levels and rising standard of living, thereby increasing the demand for personal vehicles.

Paint protection films find their origin in military transport and defense applications and continue their use in these industries to date. Consumers believed in spending on repainting the vehicle instead of making use of paint protection films in the past. Over the last few years, this trend has been changing with the retailers and manufacturers of paint protection films observing considerable growth in sales. This is attributed to the added customer awareness through marketing and expansion into the OEM market.

The global automotive industry has been witnessing booming growth and profitability with annual sales reaching pre-pandemic levels in some regions. Over the recent past, there has been a positive outlook in automotive sector across various regions, from developed markets such as the U.S. to developing markets such as India.

The global automotive industry is growing at a rapid pace on account of the accelerating technological transformations including no petroleum-based fuel or hybrid vehicles, autonomous driving, and new mobility services. The industry is expected to witness significant growth owing to the increasing sales and demand in the emerging economies of India, China, and Brazil.

Paint Protection Film Market Report Highlights

• Based on material, the thermoplastic polyurethane (TPU) segment dominated the market with more than 82.76% share in 2024. Paint protection films made of thermoplastic polyurethane are substantially more resistant to fading and discoloration. These TPU films' adhesives have also been changed to make them simpler for smooth removal. Together, these two elements do a considerably better job of protecting the original car paint than the paint protection films of the past
• Europe dominated the market in 2024. Europe has a robust automotive sector. According to the European Commission, automotive sector in Europe represents over 7% of the European Union GDP and is linked with upstream and downstream industries such as textiles, chemicals, steel & mobility, repair, and ICT. Automotive sector in Europe consists of leading automotive manufacturers such as Volkswagen AG, Stellantis NV, Renault Group, and Mercedes-Benz Group AG. The region also has a presence of assembly lines set up by foreign automobile manufacturers such as Hyundai Motor Company, TOYOTA MOTOR CORPORATION, and Kia
• In September 2022, 3M launched the Scotchgard Paint Protection Film (PPF) Pro Series 200 Gloss. The new Scotchgard PPF Pro Series 200 Gloss offers excellent clarity, hydrophobic features, and high gloss. Moreover, the good flexibility of the film allows an easy repairable installation experience, which can help 3M strengthen its market position in the market.