Music Tourism Market Size, Share & Trends Analysis Report By Event (Concert, Festival, Others), By Age Group, By Expenditure, By Booking Mode, By Region, And Segment Forecasts, 2025 - 2033

Music Tourism Market Summary

The global music tourism market size was estimated at USD 91.44 billion in 2024 and is projected to reach USD 330.12 billion by 2033, growing at a CAGR of 15.6% from 2025 to 2033. As travel becomes a central pillar of lifestyle spending rather than a discretionary break from routine, people are building journeys that reflect personal aspirations in the same way they now curate their homes or wellness habits.

The modern traveller is motivated by meaning, immersion, atmosphere, and a sense of belonging within a place rather than simply “visiting” it. This is visible in the return of long-stay demand and renewed interest in culturally grounded itineraries that feel like lived experiences rather than transactions.

Global movement has already reflected this behavioural turn, with the latest update from UN Tourism confirming that international travel flows have not only recovered but are entering a new phase driven by purpose-led mobility rather than purely price-led volume. According to data from the UN World Tourism Organization, international tourist arrivals grew by approximately 5% in the first quarter of 2025 compared with the same period in 2024, surpassing pre-pandemic 2019 levels by around 3%. Travel is no longer viewed as a pause from life; it has become part of how people shape life itself.

Travelers increasingly look for experiences that extend the character of a destination into the textures of their accommodation, dining, and daily rhythm while abroad. Boutique hotels that combine contemporary design with locally rooted sensibilities are gaining influence across major cities as well as nature-based retreats, where aesthetics communicate cultural connection as much as comfort. The rise of “experience architecture” has pushed brands and tourism promoters to think beyond amenities and toward atmospheric storytelling, a trend reinforced by the Japan National Tourism Organization, which has formally emphasized craftsmanship, design sensibilities, and local cultural immersion as strategic pillars in its international positioning.

Global Music Tourism Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the global music tourism market report by event, age group, expenditure, booking mode, and region:

• Event Outlook (Revenue, USD Million, 2021 - 2033)
• Concerts
• Festivals
• Other
• Age Group Outlook (Revenue, USD Million, 2021 - 2033)
• Below 18 Years
• 18 to 34 Years
• 34 to 54 Years
• 55 Years and Above
• Expenditure Outlook (Revenue, USD Million, 2021 - 2033)
• Event Expenditure
• Travel-Related Expenditure
• Booking Mode Outlook (Revenue, USD Million, 2021 - 2033)
• Direct Booking
• Travel Agents
• Online Travel Agencies (OTAs)
• Others
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Asia Pacific
• China
• Japan
• India
• Australia & New Zealand
• South Korea
• Central & South America
• Brazil
• Middle East and Africa (MEA)
• South Africa
• UAE

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