Canned Tuna Market Size, Share & Trends Analysis Report By Product (Skipjack, Yellowfin), By Distribution Channel (Hypermarket & Supermarket, Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Canned Tuna Market Growth & Trends

The global canned tuna market size is anticipated to reach USD 26.6 billion by 2030 and is anticipated to expand at a CAGR of 4.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing adoption of seafood among consumers is expected to be the key factor for market growth. Moreover, exceptional nutritional properties coupled with excellent taste & texture associated with the tuna species are expected to expand the market over the next few years.

Additionally, urbanization and changing lifestyles have contributed to the popularity of canned tuna, as busy individuals opt for ready-to-eat seafood products that require minimal preparation. The convenience of canned tuna extends beyond households to food service establishments, where it is widely used in salads, sandwiches, pasta dishes, and sushi. The increasing demand for protein-rich meals in the fitness and wellness sector further reinforces the market’s expansion.

Canned tuna is generally an affordable protein source, making it attractive to budget-conscious consumers. As the cost of meat and other protein sources continues to rise, canned tuna becomes an even more appealing option for consumers who want to maintain a healthy diet. Additionally, the affordability of canned tuna makes it a popular choice for food banks and other charitable organizations that provide food assistance to those in need. Canned tuna is often included in food assistance packages because it is an affordable and nutritious option that can help stretch a limited food budget.

Sustainability concerns are also shaping industry trends, with consumers showing a growing preference for eco-friendly and responsibly sourced seafood. Leading manufacturers are implementing sustainable fishing practices, such as pole-and-line fishing, and obtaining certifications from organizations like the Marine Stewardship Council (MSC). This has led to the introduction of premium-canned tuna options that emphasize ethical sourcing, traceability, and environmental responsibility.

Canned Tuna Market Report Highlights

• Skipjack dominated the product segment with more than 47.0% share in 2024 owing to its wide availability, affordability, and strong consumer demand.
• The yellowfin segment is expected to grow at a significant CAGR of 4.4% over the forecast period.
• Hypermarkets & supermarkets accounted for the largest revenue share of 74.7% in 2024, owing to their extensive product selection, widespread presence, and convenience.
• The online channel is expected to grow at the fastest CAGR of 6.4% from 2025 to 2030, attributed to the increasing consumer preference for convenience, wider product availability, and competitive pricing offered by e-commerce platforms.
• Europe dominated the canned tuna market in 2024 due to strong preference for canned seafood, convenience, nutritional benefits, and sustainability concerns.

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