Asia Pacific Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredient (Vitamins, Minerals, Botanicals), By Type, By End-user, By Distribution Channel, By Form, By Application, By Country, And Segment Forecasts, 2023 - 2030

Asia Pacific Dietary Supplements Market Growth & Trends

The Asia Pacific dietary supplements market size is expected to reach USD 148.42 billion by 2030, expanding at a CAGR of 12.5% during the forecast period, according to a new report by Grand View Research, Inc. The demand for dietary supplements in the Asia Pacific market is anticipated to be driven by several factors such as increased healthcare awareness and a focus on preventive healthcare and personalized nutrition. Dietary supplements play a crucial role in providing targeted nutrients and addressing specific nutritional deficiencies or health concerns. Manufacturers are increasingly offering a wide range of supplements tailored to meet these individual needs.

Additionally, countries such as Japan and China are witnessing a significant increase in their geriatric population, leading to a greater emphasis on enhancing the quality of life through nutritional supplementation. As a result, the Asia Pacific market for dietary supplements is experiencing growth as individuals prioritize their health and seek products that can support their wellness goals.

The advancement in technology is a significant driving factor for the growth of the Asia Pacific dietary supplements industry. The region has witnessed rapid advancements in technology, including manufacturing processes, formulation techniques, and delivery systems for dietary supplements. These technological advancements have enabled the development of innovative and more effective supplement products, such as nanoencapsulation, controlled-release systems, and improved bioavailability.

Nourished, a 3D-printed personalized vitamin brand under Rem3dy Health, secured a USD 3.1 million investment from Suntory Holdings, a prominent Asian health enrichment company, in November 2022. This investment was aimed at bringing innovative technology to a new market, particularly in Japan. Nourished utilizes patented 3D-printing methods and a vegan encapsulation formula to create personalized daily nutrient gummies. Customers can choose from a selection of 40 ingredients, and Nourished combines seven of these ingredients based on the individual's specific needs and lifestyle.

Governments in the Asia Pacific region have implemented regulations and guidelines to ensure the safety and quality of dietary supplements. This regulatory support creates a favorable environment for manufacturers and consumers, boosting market growth. For instance, the implementation of the ASEAN Guidelines on Traditional Medicines and Health Supplements in 2020. The Association of Southeast Asian Nations (ASEAN) developed these guidelines to harmonize regulations and ensure the safety, quality, and efficacy of traditional medicines and health supplements in member countries such as Singapore, Malaysia, Thailand, and Indonesia. The guidelines provide a framework for registering, licensing, and marketing dietary supplements; promoting consumer confidence and facilitating market growth by establishing clear regulatory standards.

Manufacturers are expanding their product lines through product launches, mergers, and acquisitions to meet the growing market demand. For instance, in February 2022, Amway India introduced a new line of nutrition supplements in gummies and jelly strips. These products aim to cater to young millennials' preferences and busy lifestyles.

Asia Pacific Dietary Supplements Market Report Highlights

• Based on product, the vitamins dominated the market with a revenue share of 30.4% in 2022 owing to the increasing prevalence of vitamin deficiencies and the launch of new multivitamin supplements
• The tablets product segment dominated the market with a revenue share of 33.6% in 2022, owing to their ease of dosing, affordability, longer shelf life, and overall convenience for consumers
• Based on application, energy and weight management emerged as the dominant application segment in 2022, holding a revenue share of 30.6%. This is driven by the increasing focus on physical wellness and fitness among consumers in the region
• In 2022, the adults end-user segment accounted for the majority market share (46.4%) in the dietary supplements market, owing to the growing awareness among working professionals and athletes about the importance of maintaining a balanced diet
• Based on type, OTC (Over-the-counter) dietary supplements held the majority revenue share of 76.0% in 2022. The consumer trend of self-directed healthcare and the affordability of OTC supplements compared to prescription options are driving the demand. The growth of e-commerce and online retailers has also facilitated easier access to dietary supplements, further contributing to the dominance of the OTC segment
• The offline distribution channel dominated the market with a revenue share of 82.5% in 2022. This was primarily due to the easy availability and wider reach of offline channels, which include supermarkets, convenience stores, and traditional retail stores. These channels offer consumers the convenience of in-person shopping and are often accessible to a wider range of consumers compared to online channels
• China dominated the market for dietary supplements and accounted for the largest revenue share of 39.9% in 2022. This can be attributed to several factors, including the country's expanding consumer base and the increasing emphasis on preventive healthcare. The growth is fueled by higher expenditure on health-enhancing products, supported by the rising per capita income in China

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