AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 - 2030

AdTech Market Growth & Trends

The global AdTech market size is anticipated to reach USD 1580.86 billion by 2030, growing at a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Businesses are increasingly seeking data and analytics to understand their target audiences better and optimize their advertising spend. AdTech solutions provide tools for data collection, analysis, and targeting, enabling highly personalized and effective advertising campaigns. Programmatic advertising automates the buying and selling of ad space, eliminating the need for manual negotiations. This efficient process allows advertisers to reach a wider audience at optimized costs, while publishers can fill their ad inventory more effectively.

The pervasive nature of smartphones has fundamentally transformed the manner in which consumers access information and interact with brands. The AdTech industry strategically adapts to this paradigm shift by crafting mobile-optimized ad formats and targeting strategies, ensuring they can effectively reach consumers while they are engaged with their devices. Furthermore, the burgeoning consumption of video content coupled with the growing popularity of innovative channels such as digital out-of-home (DOOH) advertising necessitates the development of novel ad formats to captivate audience attention. AdTech companies are positioned at the forefront of this evolution, pioneering engaging formats such as interactive video advertisements and augmented reality experiences.

In response to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the AdTech industry is undergoing a necessary shift towards privacy-centric advertising practices. AdTech companies are actively developing solutions that prioritize user privacy while still delivering impactful advertising campaigns. Artificial intelligence (AI) is playing an increasingly significant role in ad targeting, personalization, and campaign optimization. By leveraging AI to analyze vast sets of data and identify user behavior patterns, AdTech companies can create more effective and targeted advertising campaigns. Connected TV (CTV) presents a unique opportunity to bridge the gap between traditional television and digital advertising. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market.

AdTech Market Report Highlights

• The demand-side platforms (DSPs) segment dominated the market in 2024 with a revenue share of over 33%. DSPs are widely adopted across the industry by advertisers and agencies for programmatic ad purchasing to facilitate real-time bidding and targeting of specific audiences on various channels, such as display, video, mobile, and connected TV (CTV).
• The search advertising segment dominated the market in 2024. Search advertising continues to be a fundamental element of online marketing due to its capacity for delivering highly specific ads in relation to user intent.
• The mobile segment accounted for the largest market share in 2024, due to the widespread adoption of smartphones, increasing mobile internet penetration, and the growing dominance of mobile-first consumer behavior.
• The retail and consumer goods segment dominate the AdTech market in 2024, driven by the rapid growth of e-commerce and the increasing adoption of digital advertising strategies aimed at connecting with consumers.
• The large enterprise segment dominated the market in 2024, due to increasing investments in advanced advertising technologies, data-driven marketing strategies, and AI-powered customer insights